Competitor Analysis

Competitor Analysis is an essential component of any business strategy. It is an assessment of the strengths and weaknesses of current and potential competitors in a market.

When you work with AMG Research, you will have a complete understanding of your competitors’ capabilities, product portfolio, structure, sales channels, market shares, and business strategies which are integral to understanding a market opportunity, defining where competitive advantages exist, and developing a winning business plan.

Often the most valuable and actionable information about your competitors cannot be obtained from web-based or secondary information. It requires digging deeper and using primary research to obtain the specific competitor intelligence. A thorough analysis of your competitors will provide the actionable intelligence (opportunities and threats) needed to formulate an effective business strategy.

When you partner with us, we provide custom-designed, proprietary competitor intelligence that is specific to your company. We do not provide standardized reports or vague industry-wide reports. And all information is verified by at least two separate sources, when possible.

We use both primary and secondary research techniques to obtain information that would be difficult for you to obtain on your own. Our experience, combined with skillful interviewing techniques, the ability to ask the right questions at the right time, and of the right people allows us to provide actionable data that will assist your company in making informed decisions.

Examples of the types of competitor information we provide include:


  • Portfolio
  • Sales
  • Future Products


  • Product Planning System
  • Market Plans & Segmentation
  • Market Channels Used

Research & Development

  • Size – People and Dollars
  • Joint Ventures
  • License Agreements


  • Distribution Channels
  • Training
  • Compensation Systems


  • Scheduling & Control
  • Capacity & Capabilities
  • Locations


  • Requirements/Performance
  • Deliveries
  • Materials Used and Cost

Why choose AMG Research?

We use both secondary and primary research to gain the competitive intelligence you need to solve your business issues. We know that effective competitor research is not merely a fact-finding session, but requires obtaining key information that, when interpreted into real-life situations, is invaluable in supporting business decisions.