Associations, societies and foundations have unique needs that are different than other organizations and companies. AMG Research understands the needs of member organizations and specializes in helping them by providing actionable research results.
Our services and capabilities include:
Member Satisfaction
AMG Research helps associations measure and track their members’ satisfaction level with the association. Some of the key areas our studies help associations address are:
- Measure and track overall member satisfaction
- Measure member loyalty (Net Promoter Analysis)
- Assess perceived performance of current products and services
- Identify areas for product development
- Determine how specific products and features can be improved
- Assess performance relative to other associations
Member Needs Assessment
AMG Research helps associations understand which programs and services are valued by the membership and what needs are not currently being met by current programs. Some of the key areas our studies help associations address are:
- Understand why members join the association
- Assess the usage and perceived value of current programs and services
- Identify satisfaction levels with current programs and how they can be improved
- Understand new programs or services the membership would like to have the association provide
- Assess the perceived value of new programs and services (e.g., would members pay for the service, would it make them more likely to retain membership)
- Assess perceived value of membership relative to other associations
Non-Member & Lost Member Analysis
AMG Research helps associations understand why target audiences have not joined the association and why members do not renew. By understanding the reasons behind lower retention and lower market penetration, associations can make a positive impact on their revenues. Some of the key areas our studies help associations address are:
- Awareness of the association and its programs with non-members
- Reasons past members decided not to rejoin
- Actions the association could take to make you more likely to join/rejoin
- Other organizations the association competes with and reasons for joining competing organizations
- Interest in rejoining (or joining) the association
Conjoint Analysis
AMG Research helps associations understand which programs and services are valued by the membership and what needs are not currently being met by current programs. Some of the key areas our studies help associations address are:
- Understand why members join the association
- Determine which programs members would pay for
- Assess which dues structure would be most beneficial
- Assess how to best allocate resources
Segmentation Studies
AMG Research helps associations segment their membership and potential members. Understanding the differences in member segments helps to:
- Effectively communicate to different member segments
- Provide and target non-member segments most likely to join
- Customize program offerings to specific segments
Industry/Market Analysis
AMG Research helps associations conduct market research to track an industry or market. Many associations conduct market studies as a benefit to their members and as a revenue source. These studies are highly customized to the industry to evaluate, but typically include:
- Market size and size of market segments
- Market growth rates
- New trends in the market
- Customers’ needs for new technologies and products
- Industry salary tracking
Dues/Pricing Studies
AMG Research helps associations better understand members’ sensitivity to dues increases. Many organizations have annual or bi-annual dues increases. However, what is the likely impact of raising dues in terms of lost renewals and revenues? Is it better to make one significant dues increase or small annual increases? Some of the key areas our studies help associations address are:
- Perceived value of membership
- Likelihood to renew at different dues levels
- Impact of changing the dues on retention and dues revenue
