Customers come in all makes and models. The idea that “one size fits all” is no longer relevant in most competitive markets. Understanding differences and similarities between customer segments is essential to develop effective messaging and strategies.
AMG Research focuses on helping you understand how your product differentiates itself and determine strategies and messages to help exploit the benefits of your product or service. Effective market segmentation and corresponding product differentiation can give you a competitive advantage that helps move business.
AMG Research utilizes quantitative market research techniques (e.g., web-based surveys and telephone interviews) and analytical analysis (e.g., cluster analysis, regression analysis, analysis of variance) to develop segmentation strategies. Often segmentation hypotheses are developed, which are then tested in the marketplace.
Segmentation can be conducted along variables such as:
- Customer demographics
- Customer needs
- Customer behavior
- Price sensitivity/ability to pay
- Company strategies (or position on the value chain)
- Professional development
Why choose AMG Research?
AMG Research is a leading market research firm that conducts custom-designed market studies. Organizations look to AMG Research to help develop segmentation strategies based on customer and market intelligence.