Brand Equity & Awareness

To the customer, perception is reality!  It is impossible for customers to buy your product if they do not know anything about it. Unfortunately, millions of dollars are spent (and sometimes wasted) on ineffective advertising and promotion. The trouble is, most companies don’t even know it.

AMG Research can assist in developing specific action steps that are needed to improve your market position by understanding how customers perceive you and your competitors by determining:

  • Brand awareness levels
  • Depth of customer awareness
  • Brand associations
  • Advertising message recall
  • Current sources used by customers to find new suppliers
  • Preferred sources customers use to find new suppliers

Why choose AMG Research?

We are experts at conducting brand awareness and perception studies for both branding agencies and organizations to help you improve your market position.